Maintaining your website once it has been designed,coded and published live on the web is an essential aspect of the overall development process. There are basically two options when it comes to website maintenance today: develop your website in a web Content Management System (CMS) or utilize a website design and development company to update your site for you. For more information about CMS integration visit our services page on Content Management Systems.
Today, not many people, let alone business owners, have the time to manage their websites current and fully stocked with new information, data, and/or multimedia on a regular basis. However, making sure that your website is kept up-to-date is an important aspect of web development. There are two critical reasons why website maintenance is so important to think about when you purchase a website.
#1 - Audience
The first important concept to think about when it comes to web maintenance is your visitors or your audience. Website visitors are looking for the most current information and content on the web. In order to show website visitors that what you are offering them is current, fresh and accurate; your website must be kept up-to-date and maintained on a regular basis.
Your website is your storefront, your advertisements, and your sales team all in one. Ensure that your online visitors are interested in what it is your offering by keeping your website looking new and attractive with current designs or images. Establish yourself as a reliable source for information by providing current news about your business or your business’s industry on your website. Increase your ROI by offering or selling the latest and most popular products/services from your site as well.
#2 - Search Engine Optimization (SEO)
Your website is only as valuable as its attractiveness to visitors and its traffic. In order to establish and maintain a large number of website traffic, your site must have high SEO rankings. Search Engine algorithms and website crawlers are looking for content with keywords and phrases that are relative to your site and your business. The more content your website has the better it is for your SEO.
Search engines, in a way, are also similar to your live audience: they’re also looking for the most up-to-date and current information on the web. Experts suggest search engines are looking for website components such as news pages or blog articles that are updated at least twice a week with unique content.
Black Rhino Solutions offers clients a variety of website maintenance services. If you have a website that was previously developed or created by a third party that needs updating or are curious about how you will maintain a website that you’re looking to develop, contact us today! A member of our staff will help explain how we can help you maintain a healthy and lucrative web presence with our maintenance options.
Below are just a few examples of the types of website maintenance our team of professionals provides:
- Adding/Deleting/Updating website page content
- Product management and updates
- Addons and APIs
- Adding/Deleting/Updating website pages, photo galleries, and other multimedia
- Removing and replacing old news items and press releases
- Removing and replacing times sensitive information posted on your site
- Deleting and/or correcting broken links to internal and external websites
- Replacing and updating images
- Adding or changing social media links such as Facebook, Twitter, LinkedIn, MySpace, Digg, etc.
At Black Rhino Solutions, we offer pay as you go solutions or customized packages to fit your needs and your budget. Call one of our staff members at (914) 417-9552 to learn more about pricing today.
* All monthly website maintenance plans do not include site redesign, database development, or other development of site backend products (such as content management systems). Unused hours do not roll over to the next month.
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