A Taste of Black Design Talk

Riding the Wave of Consumer Tech Trends

As the technology continues to immerse itself into every aspect of human life, technology has come to a point where the expression “beggars can’t be choosers” doesn’t apply to consumers. Now it seems that consumers know what they want, know what they won’t use and have a lot of different options to choose from. All types of companies, from software development to advertising, are keeping that in mind and are following trends that are emerging in the multi-sided platform market of internet connected devices.  Here are the trends that the consumer purchasing has created:

The Growth of Soccer Defines the Future of Sports Advertising

During the duration of 60 matches played during the 2014 FIFA World Cup up to this point, an astounding 1.8 billion related searches have been recorded by Google trends. Millions of tweets and Facebook posts were dedicated to the matches of the world cup and the professionals that took part in it. During the devastation that Germany delivered to Brazil (7 to 1), a record 35.6 million tweets were created related to the game. That was the most tweeted about sports game in the history of Twitter (even more than the 2014 world cup final where Germany won)!

Inside Twitter: The Nest, the Birds and the Bird Calls.

It’s impossible to ignore the impact that Twitter has made on businesses around the world. For those who have yet to explore the vast potential of Twitter, now’s the time!  
Twitter is a social networking/micro blogging service that allows users to create 140-character “tweets” that can be seen by their followers. Twitter allows users to follow other users even if there is not mutual interest in following (for example, it’s possible to follow a celebrity without having them follow you)