Six Ways Facebook Timeline Can Help Your Marketing Campaign
Facebook’s new “Timeline” feature is undeniably a craze that has taken the social media giant’s website by storm since its launch in March. There was some controversy about Timeline taking over the face of Facebook but now that the new look is front and center, let’s see how it is affecting the user experience and why it is important to understand this new feature as an online marketer. Here are some of the surprising things one should know about Facebook Timeline when it comes to social media marketing:
One new and enticing feature of Facebook Timeline is the cover photo. It’s a new feature that helps highlight your page, represent your brand, and gives curiosity to the viewer by applying Murphy’s Law to web design. Cover photo has a size of 851 x 315 pixels and can be very complicated because of its terms and conditions. To avoid risking your entire Facebook Timeline account, be sure to research the terms and conditions that Facebook has set out regarding what you can or cannot post here.
With Facebook Timeline, you can now customize your Facebook applications. By customizing your Facebook applications, you can create all of the call-to-actions and personalized icons you want. Your Facebook Timeline will appear more personal and organized according to your brand or personality, helping you stand out among competitors.
“Highlighting” and “pinning” are a few of the new most commonly used features available in Facebook Timeline. By “highlighting” and “pinning”, your key moments, important dates, cool pictures and links are emphasized throughout your social media campaign. Unlike the old Facebook, this format in Timeline gives you a unique and more strategic way of emphasizing your important moments or things you want to stand out.
As a Timeline user, you should become familiar with the Admin panel of your account. “New likes”, insights, personal messages and activity logs are just some of the great new features that help you observe your fans as well as the activity of your page.
- With Facebook Timeline, Ads are even more important than before. Although it has to be approached differently, its importance gives highlight to the very use of Timeline. You can directly post your Ads to any of your chosen applications where a specific call-to-action is available. Also, with the help of your current fans, engagement may be more important than likes.
Another cool feature of Facebook Timeline is being able to enjoy your favorite songs and music along with your friends. Once you switch to Facebook Timeline, you are given ample time, probably seven days, wherein you can personalize and organize your profile in such a way that you want others to see it. Within this span of time, your Timeline will be invisible, giving you a chance to make another change that you want for your Timeline.
Although it might have caused some controversy at first, Facebook Timeline has certainly shaken things up in the social media world. Whether you are a fan or not; it is important to be aware of how Facebook’s Timeline can work for you and your page as an online marketer. Unlike the old Facebook format, with Timeline you are able to personalize your account and create a fresh, dynamic new Facebook profile, exactly the way you imagined it to be. Sometimes, change is good. Especially when it makes you appear more creative and more up to date. As a marketer, we all know that this is an essential aspect of success. So keep an open mind when it comes to managing your Timeline.